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Prasoon Joshi on Andy’s jury
MUMBAI: McCann Worldgroup India executive chairman and CEO and South Asia president Prasoon Joshi has once again been invited to judge the ANDY‘s. The awards are taking place at Sao Pablo this year.
Among the most coveted International Award shows highly regarded for its high standards and excellence, the ANDY‘s has evolved into an international show covering print, radio, television, out-of-home, direct mail, video/cinema, interactive and other media.
The objective of the International ANDY Awards is to seek out, encourage, recognise and generally worship creative excellence in advertising.
This year‘s ANDY‘s jury chairman is Bob Greenberg and other jury members include Mark D‘Arcy of Face book, Mark Waites of Mother London, Rob Reilly of CP+B, Mark Tutsell of Leo Burnett and Tham Kai Meng of Ogilvy.
Joshi said, “I am excited to be part of the Andy‘s once again. It is an enriching experience especially when you judge not just one category but all the categories‘ of the award show. It gives you a clear and comprehensive idea of where the industry is going creatively.”
The ANDY awards are one of the only not-for-profit award shows in the industry where proceeds go directly to The Advertising Club Foundation to fund its education initiatives. The Foundation is committed to supporting and cultivating talent entering the Advertising and Marketing industry.
ANDY award winners also compete for the ANDY‘s highest honour, the GRANDY. The GRANDY winner, in addition to gaining prominence within the industry, receives a cash prize of $50,000.The ANDY Awards also recognize the best student work from around the world.
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Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
