MAM
Prasidha Menon elevated to APAC brand, product, communications head at Airbnb
MUMBAI: Her’s has been a 20 year plus journey. Prasidha Menon began her career as a graduate trainee with HRD Coonsultants In Kolkata. She quietly worked there for a little over two years. Little did she imagine at that stage she would be leading brand, product communications for the Asia Pacific regions for one of the top global home sharing brand platforms– Airbnb.
Prasidha accepted her promotion from her position as regional head of communications for Airbnb for India & south east Asia gleefully.
Said she: “It’s an absolute honour and privilege to step into this regional leadership position at a time when Asia Pacific is uniquely positioned to drive Airbnb’s growth and expansion globally, and I am excited to play an integral role in this journey.”
Prior to Airbnb, Prasidha had a year log stay at Optum as director & head, brand, marketing & communications. Oyo Hotels was another stop for a couple of years vice-president & global head of communications, which was preceded by a short stint at Uber India where her last appointment was as head of communications -India and south Asia.
Her first exposure to communications was at Positive Communications for a year, which was followed by editorial jobs at two firms where she honed her writing and subbing skills. She then moved into Genesis Burson -Marsteller, following which she spent four years at Edelman in India, and in the Bay area.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
