MAM
Prank for a cause; Ola banks on April 1st phenomenon to crowdfund toilets for 20,000 people
MUMBAI: Ola, one of the world’s largest ride-hailing platforms, today launched a nationwide crowdfunding campaign to enable building toilets across India to positively impact over 20,000 people across India. Launched under Ola’s ‘My Ride. My Cause’ program, users will be able to contribute Re. 1 per ride from April 2nd until October 2nd, 2019. Ola has partnered with Gramalaya, an approved key resource centre from the Ministry of Drinking Water and Sanitation, who will use the proceeds in their on-going efforts to build toilets for the underprivileged across India.
The announcement follows the launch of Ola’s April Fool’s video, “Ola Restrooms”, which aimed at building awareness around the need for accessible and hygienic lavatories in India. Highlighting the need for more public toilets in the country, the digital campaign introduces ‘Ola Restrooms’, a new solution that seeks to address the dearth of facilities. Known for its unconventional campaigns, Ola used the occasion to draw attention to a social issue and turn it into a cause based initiative.
Speaking about the initiative, Anand Subramanian, Sr. Director – Marketing Communications said, “Since inception, Ola has been committed to supporting causes that deeply impact our cities and citizens. Access to toilets and sanitation can significantly improve hygiene and quality of life for people. Through this campaign, we aim to heighten awareness amongst educated audiences and enable them to contribute meaningfully.” He further added, “We are proud to partner with the team at Gramalaya who have been leading efforts to build sustainable sanitation infrastructure for the past 30 years in rural India.”
S.Damodaran, Founder & CEO of Gramalaya, said, “Sanitation provides safety, security and privacy for women and adolescent girls and we envision a society where everyone has access to safe sanitation facilities that empower individuals and communities. Gramalaya has successfully demonstrated sustainable sanitation models over the past 30 years and plans to expand these facilities to other parts of India. We are grateful to Ola for facilitating the crowdfunding campaign to help us achieve the goal of making India cleaner and healthier.”
There is a dire need to eliminate open defecation and urination in India, which is a leading cause of diarrheal infection affecting women and children in rural India. Lack of adequate toilets that adhere to the scientific sanitary standards is detrimental to India’s mission to be free of Open Defecation by 2019. Through this initiative, Ola aims to bridge the gap with the support of millions of users that take rides on the Ola platform every day.
Here’s how customers can start contributing:
Step 1: Once a ride is booked, customers will be able to see an option to contribute INR 1 on the ride booking screen
Step 2: Upon clicking ‘see how,’ customers will be able to see detailed information about Gramalaya and how their contributions will be used
Step 3: The button at the bottom of the screen that says ‘Donate INR 1 on every ride’ enables the contributions
Step 4: Once accepted, customers will see their contribution towards the initiative in the ride details screen for every ride. Customers can choose to opt in and out at any point of time
Step 5: Alternatively, customers can activate contributions from the ‘Donations’ section, under Profiles in the global menu
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
