MAM
Pradeep Guha heads INS delegation in Pakistan
MUMBAI: A 30-member delegation of the Indian Newspaper Society (INS) is in Pakistan now on a four-day goodwill mission. The delegation is led by Zee Telefilms Ltd (ZTL) CEO Pradeep Guha, who is also the president of the INS.
The team met Pakistan prime minister Shaukat Aziz in Islamabad on 22 June. The delegation attended receptions organized by Punjab Provincial Governer Khalid Maqbool, Chief Minister Pervez Elahi, Pakistan Information & Broadcasting minister Shaykh Rashid and Indian High Commissioner Shivshankar Menon.
INS will hold its 500th meeting in Lahore, where it is hosted by South Asia Free Media Association (Safma).
Apart from Guha, the INS delegates also include N Murali, Mammen Mathew, Jacob Mathew, Gulab Kothari, Ramasubbaiyer Lakshmipathy, Vishwa Bandhu Gupta, Idupuganty Venkat, Nalluri Madhurika, Jyoti Prakash Khan and Atul Maheshwari.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
