MAM
Practo names Rahul Dravid as brand ambassador
Mumbai: Integrated healthcare company Practo has named Rahul Dravid as its first brand ambassador with a campaign marking its foray into secondary care services.
Conceptualised by Spring Marketing Capital and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s values as a dependable sportsperson with a great command over his craft align with the brand’s vision of building access to quality healthcare.
In the first phase of the ‘You Are in Safe Hands’ campaign, the celebrated cricketer talks about the secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of experts. It covers key aspects of the new service, including the PCS experience centers, expert surgeons, use of the latest surgical technology, and financial support.
Seamless delivery of secondary care can be challenging given the lack of adequate support patients may get in terms of access to expert surgeons, right information, financial help and post-surgical support. Practo has attempted to find a solution to these with PCS, said the brand.
“Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness – and thereby access – to quality secondary healthcare,” said Practo executive vice president of marketing Srikanth Pinninti. “Given the superior surgical support that sportspeople routinely need, this endorsement conveys that the same is available to anyone today with PCS.”
The ad film will air on digital media platforms – including Disney+ Hotstar, Zee5, SonyLiv, Voot, MX Player, YouTube, Facebook and Instagram – across six key cities (Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad), where the ace cricketer will be seen promoting quality, convenient, and end-to-end delivery experience in secondary care with the help of expert surgeons on Practo.
“Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care, helping us with our secondary healthcare needs,” Dravid said. “The company has earned a name for itself as a leader in delivering patient-focused care – anytime, anywhere – and I’m glad to be associated with them.”
“Surgeries are considered a stressor for most patients, even though they can offer a lot of relief,” said Spring Marketing Capital founder and creative partner Arun Iyer. “PCS combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
