MAM
Practo names Rahul Dravid as brand ambassador
Mumbai: Integrated healthcare company Practo has named Rahul Dravid as its first brand ambassador with a campaign marking its foray into secondary care services.
Conceptualised by Spring Marketing Capital and directed by Shlok Sharma of Absolute Productions, the ad film demonstrates that Dravid’s values as a dependable sportsperson with a great command over his craft align with the brand’s vision of building access to quality healthcare.
In the first phase of the ‘You Are in Safe Hands’ campaign, the celebrated cricketer talks about the secondary care procedures under Practo Care Surgeries (PCS) in the hands of its team of experts. It covers key aspects of the new service, including the PCS experience centers, expert surgeons, use of the latest surgical technology, and financial support.
Seamless delivery of secondary care can be challenging given the lack of adequate support patients may get in terms of access to expert surgeons, right information, financial help and post-surgical support. Practo has attempted to find a solution to these with PCS, said the brand.
“Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness – and thereby access – to quality secondary healthcare,” said Practo executive vice president of marketing Srikanth Pinninti. “Given the superior surgical support that sportspeople routinely need, this endorsement conveys that the same is available to anyone today with PCS.”
The ad film will air on digital media platforms – including Disney+ Hotstar, Zee5, SonyLiv, Voot, MX Player, YouTube, Facebook and Instagram – across six key cities (Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad), where the ace cricketer will be seen promoting quality, convenient, and end-to-end delivery experience in secondary care with the help of expert surgeons on Practo.
“Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care, helping us with our secondary healthcare needs,” Dravid said. “The company has earned a name for itself as a leader in delivering patient-focused care – anytime, anywhere – and I’m glad to be associated with them.”
“Surgeries are considered a stressor for most patients, even though they can offer a lot of relief,” said Spring Marketing Capital founder and creative partner Arun Iyer. “PCS combines easy access with medical expertise and state-of-the-art technology to offer patients an end-to-end experience.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
