MAM
Practically brings learning alive in first brand campaign
NEW DELHI: E-learning app Practically has kickstarted its first-ever brand campaign around the theme – ‘Bring Learning Alive’. The USP of the product is an intelligent, interactive and immersive learning experience driven by 3D videos, simulations and Augmented Reality.
The rationale for the above proposition is guided by the main features of the app – life-like video content, hands-on learning, experiential learning, access to subject experts, live classes and meet Proton – the official brand mascot, all of which add to the enhanced and engaging experience for the user. Coding++, a new feature which promises to be the A-Z of coding, is due to be launched soon.
The brand campaign includes two weeks of associate sponsorship on Big Boss Telegu 2020, print, digital marketing and social media amplification. The TV association and print ads will run in the month of December while the digital and social leg of the campaign will extend well over the next month, giving the campaign scale.
While the main focus is on Andhra Pradesh and Telangana given that these are the current priority markets for the brand, the digital campaign will run in the top 15 cities in the country with a greater emphasis on Mumbai, Delhi, Bengaluru and Chennai. Through this initiative, the brand aims to strengthen its connect with audiences in the run-up to the pan-India launch of the brand in the coming months.
Practically VP – brand and marketing strategy Mahadev Srivatsa said, “The objective of the campaign was to create awareness about the brand and showcase exactly how Practically brings learning alive for students through its immersive features. The 30-second TVCs highlight all the main features of the brand, woven around the brand proposition of ‘Bring Learning Alive Practically’. The jingle format serves as a perfect clutter breaker to land this message in a fun and engaging manner.”
Both TVCs have been well received and are already close to crossing a million views combined on YouTube since the campaign’s launch on 5 December.
The ‘Bring Learning Alive’ campaign was conceptualised by the brand team in partnership with Something Completely Different, a video production house based out of Hyderabad and Bangalore.
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
