MAM
Prabha Narasimhan to take over as Colgate-Palmolive CEO
Mumbai: Household and consumer products company Colgate-Palmolive India has announced the appointment of former HUL executive Prabha Narasimhan as its managing director and chief executive officer, effective from 1 September. Narasimhan takes over from Ram Raghavan, who is set to move to a global role.
“The nomination and remuneration committee of the Board of Directors approved that effective 16th April, 2022, Ram Raghavan, managing director and CEO of the company has been promoted to president, enterprise oral care, for Colgate Palmolive Company. Raghavan will be based out of the company’s headquarters in New York,” the company said in a filing to the exchanges.
Narasimhan is armed with over two decades of experience across consumer marketing insights, customer development and marketing roles in multiple geographies and across multiple categories including beauty, personal care, and refreshments.
In her most recent role, she was associated with HUL as executive director – home care and Unilever South Asia as vice president – home care.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
