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PR Pundit Havas Red returns with ‘ALCHEMY’ season two
Mumbai: After witnessing a tremendous response from budding PR practitioners in the maiden edition of its annual case study challenge – ‘ALCHEMY’ in 2023, PR Pundit Havas Red is ready to welcome participation to season two. ‘ALCHEMY’ is a unique competition that aims to encourage creativity, strategic thinking, and practical problem-solving skills among the next generation of communicators.
Season two of ‘ALCHEMY’ promises even more excitement and learning, wherein, participants can expect to engage with real-world scenarios. As part of the process, the participants will be given a situational challenge to develop an effective communications programme to demonstrate their insightful thinking fusing academic knowledge with practical application.
A prestigious jury of leading marketing and corporate communication experts will judge the entries on various pre-identified parameters.
Three winner duo teams will get an opportunity to attend one of the industry’s most coveted events PRAXIS 2024 and the front rankers will be invited and hosted for an all-expense paid trip to an international communications conference. The winners from ALCHEMY season one 2023 – Vasu Sharma and Rhea Vasudev are fully geared up to attend the SABRE APAC AWARDS 2024 in Singapore in September as part of their gratification.
Commenting on the initiative, PR Pundit Havas Red CEO Archana Jain said, “In today’s world, role of PR and communications has evolved beyond just crafting vanilla narratives and now demands a mastery of truth told well. We are thrilled to launch Season 2 of our innovative case study challenge ‘ALCHEMY’ for young practitioners who not only possess creative minds but also know how to thrive in this dynamic environment. Our previous season received an overwhelming response, showcasing real creative thinking. We look forward to another successful season this year.”
The case study challenge is free (no entry fee) and open to all PR practitioners aged 30 or below who are residents of India via a process of self-nomination. ALCHEMY welcomes participation from a two-member team of any combination (from a PR firm and/or corporate background/or a brand or participative collaboration in any other form).
For more details, please log on to https://reputationtoday.in/alchemy/ interested candidates can send their intent of participation at alchemy@prpundithavasred.com.
The last date to receive nominations is 23 August 2024.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
