MAM
PR Pundit Havas Red returns with ‘ALCHEMY’ season two
Mumbai: After witnessing a tremendous response from budding PR practitioners in the maiden edition of its annual case study challenge – ‘ALCHEMY’ in 2023, PR Pundit Havas Red is ready to welcome participation to season two. ‘ALCHEMY’ is a unique competition that aims to encourage creativity, strategic thinking, and practical problem-solving skills among the next generation of communicators.
Season two of ‘ALCHEMY’ promises even more excitement and learning, wherein, participants can expect to engage with real-world scenarios. As part of the process, the participants will be given a situational challenge to develop an effective communications programme to demonstrate their insightful thinking fusing academic knowledge with practical application.
A prestigious jury of leading marketing and corporate communication experts will judge the entries on various pre-identified parameters.
Three winner duo teams will get an opportunity to attend one of the industry’s most coveted events PRAXIS 2024 and the front rankers will be invited and hosted for an all-expense paid trip to an international communications conference. The winners from ALCHEMY season one 2023 – Vasu Sharma and Rhea Vasudev are fully geared up to attend the SABRE APAC AWARDS 2024 in Singapore in September as part of their gratification.
Commenting on the initiative, PR Pundit Havas Red CEO Archana Jain said, “In today’s world, role of PR and communications has evolved beyond just crafting vanilla narratives and now demands a mastery of truth told well. We are thrilled to launch Season 2 of our innovative case study challenge ‘ALCHEMY’ for young practitioners who not only possess creative minds but also know how to thrive in this dynamic environment. Our previous season received an overwhelming response, showcasing real creative thinking. We look forward to another successful season this year.”
The case study challenge is free (no entry fee) and open to all PR practitioners aged 30 or below who are residents of India via a process of self-nomination. ALCHEMY welcomes participation from a two-member team of any combination (from a PR firm and/or corporate background/or a brand or participative collaboration in any other form).
For more details, please log on to https://reputationtoday.in/alchemy/ interested candidates can send their intent of participation at alchemy@prpundithavasred.com.
The last date to receive nominations is 23 August 2024.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
