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PR Professionals wins the integrated communications mandate for the Bihar govt’s education department
Mumbai: PR Professionals (PRP) the flagship of PRP Group has been awarded the prestigious integrated communications mandate for the department of education, government of Bihar. Secured through a competitive multi-agency pitch, the comprehensive mandate includes digital, public relations, and branding work along with information, education, and communication (IEC) activities for the department.
Emerging as a major player in the education sector, this is the second prestigious and large-sized mandate that PR Professionals has secured this year. Earlier this year, PRP was entrusted with the integrated communications mandate for the department of school education, Andhra Pradesh.
The integrated mandate for Andhra Pradesh includes the development and execution of extensive digital and media communication strategies aimed at generating awareness and impact of various transformative educational initiatives. PRP’s work with the department of school education, Andhra Pradesh, covers several key programs such as the Supporting Andhra’s Learning Transformation program (SALT), funded by the World Bank, Samagra Siksha, Mana Badi Nadu Nedu programme, and the Jagananna Vidya Kanuka programme. These initiatives are designed to bring substantial improvements to the state’s educational landscape.
“We are honored to be chosen by the department of education, government of Bihar, for this critical assignment. We’re committed to amplifying Bihar’s educational efforts and showcasing their impact. This collaboration strengthens our resolve to develop impactful communication strategies that empower India’s education sector” shared PR Professionals founder & MD Dr Sarvesh Tiwari.
PRP has a proven track record in the education sector. It successfully tackled the challenge of promoting the Bihar School Examination Board’s (BSEB) vision, mission, and goals to students and parents through digital channels. Their dedicated in-house digital team achieved remarkable results, not only meeting their objectives but also skyrocketing user engagement to millions. PRP’s expertise extends to a wide range of educational institutions, including the Indian Certificate of Secondary Education Board (ICSE), IIT Roorkee, IIM Shillong, SGT University, Manav Rachna University, The Northcap University, MVN Group of Schools, and the Apparel Training & Design Center (ATDC) among others.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
