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PR Professionals wins PR mandate of Satcom Industry Association India
Mumbai: Homegrown public relations consultancy firm PR Professionals, flagship of PRP Group, has bagged the public relations mandate of Satcom Industry Association (SIA) India, in a multi-agency pitch.
SIA-India, which is the apex representative body for the satellite communications ecosystem in the country has entrusted PR Professionals to amplify its key messages, ideas, and vision that represent the interests of the communication satellite ecosystem in India to the government, regulators, policymakers, and domestic and international standards bodies and the general public, said the statement.
SIA’s vision is to provide a platform for thought leadership for the industry on new policy, regulatory issues, and spectrum matters pertaining to the space and satellite industry. The association represents the Indian satellite industry to the government [central and state] and various relevant departments (DOS, IN-SPACE, and relevant ministries), it added.
“We believe it is the right time to communicate our objectives and vision that represent the interest of our members at the highest levels of Government in policymaking and dealing with regulatory issues,” said SIA-India director-general Anil Prakash. “We look forward to working closely with PR Professionals and amplifying our ideas and dialogues to a larger audience to help and support the creation of a conducive environment that maximizes the long-term benefit to the satellite industry at large.”
India is a leading player in the global satellite communications industry, and now PR Professionals aims to help SIA-India to put the industry’s concerns and opinions to a broader audience base to unlock huge opportunities for investments and developments in this space, said the statement.
“It is indeed a great pride for us that SIA-India has put its trust in our excellence, experience, and commitment. We are extremely glad to be a proud partner of its vision of providing a platform for thought leadership for the industry on new policy, regulatory issues, and spectrum matters pertaining to the space and satellite industry,” stated PR Professionals founder and managing director Sarvesh Tiwari. “The global space world trusts India’s innovation and technology and we believe that by effectively communicating the unexplored opportunities to all the decision-makers and other stakeholders, we can contribute our best efforts to position India as a global leader in the satellites industry.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
