MAM
PR professionals launch ‘RAISE’: A pro bono social
Mumbai: Commemorating 12 successful years in the field of PR and communications, PR Professionals, the flagship of PRP Group, has launched ‘RAISE,’ a social communication practice aimed at supporting grassroots-level NGOs with their communication requirements. This practice will be a part of the PRP Foundation. It will provide pro bono communication services to NGOs and individuals across the country who are engaged in impactful work, particularly at the grassroots level. These organisations often face constraints in hiring communication firms or consultants due to limited budgets and resources.
As part of its CSR commitment, PR Professionals will offer a comprehensive range of communication services pro bono, including public relations, digital marketing, and website management. The goal is to empower these NGOs to raise awareness about their endeavours. This will be a two-way process, allowing organisations seeking these services to directly approach PRP. Concurrently, PRP will actively identify relevant organisations and campaigns to support.
PR Professionals founder and managing director Dr. Sarvesh Tiwari commented, “Since PRP’s inception, we have supported numerous social campaigns pro bono. We have collaborated with various organizations and stakeholders driving developmental initiatives in the country, providing assistance in promoting their ideas and contributing to a robust civil society. On our 12 foundation days, we formalised this approach as a practice, enabling us to support more campaigns and grassroots-level NGOs through our initiative, RAISE.”
He further added, “Through this practice, we also aim to collaborate with the government and various ministries, offering our services to raise awareness about social and public interest campaigns.”
PR Professionals has consistently been at the forefront of supporting campaigns and causes to bring positive societal changes. Some notable campaigns and organisations supported by PRP include #JusticeForNirbhaya, Para Sports Foundation, and Kalam Foundation, among others.
Beyond its reputation as an excellence-driven communications firm, PRP stands out as one of the few PR companies committed to social welfare. PRP has tirelessly supported underprivileged sections of society and undertaken various CSR activities under its CSR arm, the PRP Foundation. In 2021, PRP undertook a self-funded initiative to support 135 children who lost their parents to COVID-19. The organization is covering the educational expenses of these children until their eldest family member achieves financial independence. Additionally, PRP adopted families of martyrs from the Uri terror attack, providing financial support for their living expenses and the education of the martyrs’ children until they become financially self-sufficient.
Recently, PRP was recognised as the fastest-growing PR agency at the Indian PR and Corporate Communications Awards (IPRCCA) 2023. With a remarkable 90 per cent client retention rate, the company has created legendary PR campaigns for global powerhouse brands. PR Professionals offers a comprehensive range of services, from traditional media relations to integrated marketing communications, encompassing public affairs, advocacy, social impact, data analytics, corporate reputation, PR events, and digital services.
MAM
Raymond Lifestyle appoints Kalpana Singh as CMO
20-year HUL veteran to lead marketing and brand growth from 5 March 2026.
MUMBAI: Raymond Lifestyle just stitched a marketing masterstroke because when your profits are feeling the pinch, you bring in someone who knows how to make brands irresistible. Raymond Lifestyle Limited has appointed Kalpana Singh as chief marketing officer (CMO), effective 5 March 2026. She will report to the CEO and join the senior management team, leading marketing strategy, brand development and customer engagement across the company’s fashion and lifestyle portfolio.
Singh brings 20 years of experience in brand building, consumer insights and category strategy, largely from Hindustan Unilever Limited (HUL). Most recently she served as marketing director at HUL, driving integrated campaigns to strengthen brand positioning and customer engagement. Her earlier roles at HUL included Personal Care Business Group Director for the Middle East, Turkey and North Africa region, and Brand Development Director for the Middle East, North Africa, Russia and Turkey. She holds a Master of Arts in Sociology from Jawaharlal Nehru University.
The appointment arrives as Raymond Lifestyle navigates a challenging quarter. Consolidated net profit fell 33 per cent year-on-year to Rs 42.86 crore in Q3 FY26 (from Rs 64 crore in Q3 FY25) and dropped 44 per cent sequentially from Rs 75 crore in Q2 FY26. The company cited headwinds in its international business, particularly garmenting and B2B exports, due to higher US tariffs causing deferred orders and margin pressure.
The company is focusing on brand repositioning, innovation in marketing and deeper consumer connections to support growth in India’s fashion and lifestyle market.
In an industry where every thread counts, Raymond Lifestyle isn’t just adding a CMO, it’s weaving fresh vision into the fabric, hoping the right marketing stitch turns the tide one campaign at a time.
