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PR Professionals bags the PR mandate of the E-Gaming Federation
Mumbai: PR Professionals (PRP) the flagship of PRP Group has won the PR mandate of the E-Gaming Federation (EGF). PRP will be responsible for managing the public relations and communications strategy for EGF, a not-for-profit organisation dedicated to protecting consumer interests and establishing regulatory standards for the online gaming industry in India. EGF represents a diverse range of online gaming operators, including one of India’s top three gaming unicorns. The organisation plays a crucial role in shaping the future of the online gaming industry in the country.
“India is the fastest-growing mobile gaming market, with the annual revenue of the overall Indian gaming industry expected to almost double to $6 billion by 2028 from $3.1 billion in 2023. Effective communications will play a key role in the growth of this sector. We are delighted to join forces with PR Professionals and I am confident that this partnership will help us effectively communicate the EGF’s vision and initiatives to a wider audience, contributing to the industry’s growth,” said E-Gaming Federation CEO Anuraag Saxena.
“The online gaming industry is a dynamic and rapidly evolving sector with immense potential. We are excited to partner with the E-Gaming Federation at this pivotal moment of industry growth. We look forward to collaborating with EGF in its commitment to consumer protection and responsible gaming. India’s gaming industry is witnessing extraordinary growth, and we are thrilled to contribute to its success story,” shared PR Professionals founder & MD Dr Sarvesh Tiwari.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
