MAM
PowerMax fitness equipment brand unveils Mega Fitmas Sale ‘23 this holiday season
Mumbai: PowerMax, the country’s premium fitness equipment brand, is excited to announce its highly anticipated Mega Fitmas Sale, scheduled from 4 to 26 December 2023. This festive season, PowerMax aims to spread the joy of fitness by offering incredible deals on a wide range of equipment, making it the perfect opportunity for individuals to prioritize their health and fitness.
As part of this exciting sale, PowerMax is presenting a special offer for fitness enthusiasts: customers purchasing selected models of treadmills will receive a complimentary exercise bike. This dynamic combination promises to revolutionize home workouts, providing versatility and motivation for a holistic fitness experience.
The Mega Fitmas Sale isn’t limited to treadmills and exercise bikes; customers can revel in substantial discounts across various categories, including ellipticals, home gyms, and more on the website. Additionally, With discounts of up to 65 per cent on all products, the Andheri PowerMax store is set to become a fitness haven during this sale.
“We are delighted to present the Mega Fitmas Sale, an opportunity for our customers to enhance their fitness journey while enjoying remarkable savings,” said PowerMax MD Sanjay Goyal. “We aim to inspire and empower individuals to embrace a healthier lifestyle, and this sale is a celebration of health, wellness, and the joy of staying active.”
For fitness enthusiasts in the Andheri (w) area, the PowerMax store will be a prime destination
MAM
Kerala election ads surged in 2026, with print nearly tripling and TV up 52 per cent
Political parties spent bigger and smarter this cycle, concentrating their firepower in the final weeks before polling day
KERALA: Kerala’s politicians discovered something in 2026 that seasoned marketers have known for years: timing is everything, and when in doubt, spend more. Political advertising during the Kerala Assembly Elections 2026 surged sharply across traditional media compared to the 2021 cycle, with print and television leading the charge, according to the latest analysis by TAM AdEx.
Print was the standout performer, expanding nearly 2.7 times compared to 2021, a striking jump that underlines its continued grip on targeted political communication in a state with some of India’s highest newspaper readership. Television was not far behind, with ad insertions rising 52 per cent, reflecting the enduring appeal of mass-reach platforms for shaping voter sentiment at scale. Radio held steady, mirroring television trends and reinforcing its role as a reliable supporting medium.
The pattern of spending was as revealing as the volumes. More than 85 per cent of all political ad insertions were recorded in the weeks immediately before polling, a concentration that points to a deliberate, last-mile strategy. Ad volumes peaked during weeks four and five in both the 2021 and 2026 cycles, suggesting that parties have settled on a consistent playbook of high-frequency messaging in the home stretch.
The contrast between media types was equally instructive. Print advertising maintained a relatively even spread across the campaign period, serving as a vehicle for sustained, detailed communication. Television and radio, by contrast, displayed sharp spikes in the closing weeks, deployed as blunt instruments for high-impact bursts at the precise moment voters are making up their minds.
What the 2026 cycle signals most clearly is a shift toward more structured, data-driven media planning. The increase in overall volumes, combined with sharper peaks in campaign intensity, suggests that political advertisers are beginning to think less like propagandists and more like performance marketers, balancing broad reach with targeted engagement and watching the returns closely.
Kerala’s election advertising has, in short, grown up. The question for the next cycle is whether digital finally gate-crashes a party that print and television have so far kept firmly to themselves.
