MAM
Pouring art into every bottle
MUMBAI: When wine met canvas, India found its masterpiece. Grover Zampa, India’s most awarded fine wine producer, has partnered with creative agency Black Cab to give its flagship art collection a stunning new identity, one where every pour feels like a brushstroke and every bottle a work of art.
The brief was bold yet simple: lift wine beyond taste and transform it into an expression of India’s artistic and cultural heritage. The campaign’s creative core rested on a powerful idea, winemaking is liquid art. Just as an artist paints with emotion and precision, Grover’s winemakers craft each vintage with the same passion and finesse.
For instance, the Cabernet-Shiraz: robust and full-bodied, found its visual twin in a bold, deep-toned artwork that captured its complexity. Each varietal collaborated with an artist whose palette reflected the wine’s personality, turning labels into miniature galleries of Indian expression.
Digitally, the campaign positioned every bottle as an exclusive collectible, a limited-edition artwork from the vineyards of Nandi Hills and Nashik Valley. High-quality imagery and evocative storytelling elevated Grover Zampa from a fine wine label to a cultural brand, one that toasts both craftsmanship and creativity.
Social media became its art gallery, where fans shared their own “liquid art” moments. Bottles were photographed, displayed, and admired like paintings, each post a digital canvas celebrating the spirit of Indian excellence.
By blending art, storytelling, and digital innovation, Grover Zampa’s relaunch uncorked a refreshing narrative, that Indian wine can be as rich in culture as it is in flavour. With this campaign, every sip isn’t just wine tasting; it’s art appreciation.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
