MAM
Posterscope India announces key elevations and leadership changes
NEW DELHI: Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network (DAN), has announced the elevation of Deepak Kumar to the role of director, while Fabian Cowan dons the new enhanced role of country head, effective immediately. They will continue to report to Haresh Nayak, president, Posterscope APAC & COO DAN Media Brands.
Under the fresh mandate, Kumar will continue to lead Ambient, ROOH, C Lab. Additionally, he will also take charge of Brandscope, the hyperlocal out of home specialist under DAN. Kumar joined Posterscope Group as vice president in 2013. Prior to that, Kumar was with Times of India.
In the new expanded role, Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities – Eunoia and Indeed Smart City. He joined Posterscope India in 2011, and today boasts of an advertising career straddling over 26 years.
“The agency’s endeavour is to build on the organisation’s strength and continue to drive data-led technology and creatively fuelled solutions for clients. Over the years, Deepak and Fabian have significantly contributed towards this vision. They have played a pivotal role in introducing new services and even accelerating the growth. Their valuable experience across the space and the proven track record of success has earned them additional responsibility. I believe, in the new role, Deepak and Fabian will take our business to greater heights,” said Nayak.
Kumar said, “I am truly honoured by the appointment and the confidence placed in me by the leadership team. In the new role, I will strive to strengthen our brands, build powerful client-agency relationships, and bring value to the industry. I have always believed that a leader’s true strength is revealed in challenging times. The Corona phase is the testing time and I have geared up to make a breakthrough.”
Cowan said, “Follow your curiosity, wherever you can find it – This quote from Anna Holmes has kept me excited about the things I do every day. From out of home, and ambient in my earlier stint when I started at Posterscope to leading creative, smart city and government initiatives now the challenges have never ceased and the curiosity to explore has only kept manifesting itself. This is an opportunity I am looking forward to and I know that I have a team and a belief system that will make this a very exciting phase professionally”
Brands
Oracle layoffs affect up to 30,000 employees globally
Job cuts span US, India and more, staff cite abrupt emails, uncertainty.
MUMBAI: April began with an inbox shock and for thousands, it ended with an exit. Oracle has carried out a sweeping round of layoffs, impacting an estimated 20,000 to 30,000 employees across its global operations, even as the company continues to report strong business performance. The job cuts were communicated via emails sent early on April 1, affecting staff across multiple regions including the United States, India, Canada and parts of Latin America. The reduction spans a wide range of roles and functions, though the company has not disclosed specific criteria behind the decisions.
In the days following the layoffs, employees have taken to platforms such as LinkedIn to share their experiences, many describing the process as abrupt and unsettling. Several posts pointed to a lack of prior indication, with notifications arriving suddenly in early-morning messages.
A recurring concern has been the impact on long-tenured staff. Users reported that employees with decades of experience were among those let go, raising broader questions about job security even for seasoned professionals within large technology firms.
The layoffs have also sparked anxiety about the wider direction of the sector. As companies continue to invest heavily in automation and artificial intelligence, workforce recalibration is becoming more common often accompanied by uncertainty around future roles and skills.
For many affected employees, the immediate challenge lies in navigating career transitions in an increasingly competitive job market, with posts reflecting concerns about stability and next steps.
The development comes against a backdrop of strong financial performance at Oracle, which recently reported a 22 percent year-on-year increase in revenue, alongside continued growth in its cloud infrastructure business. The company has also been committing significant capital towards artificial intelligence and data centre expansion.
The contrast between growth and job cuts has added to the unease, underscoring a broader shift in how large technology firms balance expansion with efficiency sometimes at the cost of the very workforce that helped build that growth.
