MAM
Posterscope adds four new businesses to portfolio
MUMBAI: Posterscope, the out of home (OOH) agency of Percept, has added four new businesses including Marks & Spencer, Nestle, Colgate and YouTube to its portfolio of clients.
The OOH agency will roll out an outdoor campaign for Marks & Spencer in a few months time. For Nestle, the agency has rolled out a campaign for its Nescafe brand. The agency also worked on Colgate MaxFresh campaign and the current YouTube campaign that promotes IPL showing live on YouTube.
Also, the OOH agency has introduced the Prism suite of tools from Posterscope Worldwide. Six tools including Prism Map, Prism Creative and Prism Screen are customised for the Indian markets.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
