MAM
Portronics introduces Mopcop a compact and portable vacuum cleaner
Mumbai: India’s most loved gadget brand, Portronics enters the vacuum cleaner market with the launch of its new product, the Mopcop. Designed for those seeking a solution more efficient than a broom but more affordable than a large cleaning appliance, the Mopcop is the perfect alternative. Its compact, cordless design and affordability make cleaning a breeze compared to traditional, wired vacuum cleaners.
Powerful & Versatile
The Mopcop’s strong 8000Pa suction power and multiple nozzles ensure deep, effective cleaning of various surfaces including car interiors, carpets, upholstery, and hard floors. It’s not just about getting rid of all the dirt and dust. The Mopcop comes with an eco-friendly HEPA filter that traps dust and allergens, preventing them from circulating and causing health problems for allergy and respiratory sufferers. The filter is washable and reusable, making it eco-friendly and easy to maintain.
“We are thrilled to introduce our first vacuum cleaner, marking our entry into the home appliance segment. This launch reflects our commitment to providing innovative and reliable solutions that enhance our customers’ everyday lives. With its affordability, this vacuum cleaner stands out as one of the most cost-effective available, making high-quality home appliances accessible to all.” said, Portronics founder & director Jasmeet Singh.
Innovative and Convenient
The Mopcop is designed with user convenience in mind. Its built-in LED Flashlight illuminates even the darkest corners and under furniture, ensuring a spotless clean. The device comes with a powerful, long-lasting, rechargeable battery that provides extended cleaning sessions without the need for frequent recharging.
Pricing & Availability
The Portronics Mopcop is available for purchase at an introductory price of just INR 1,399 on the company’s official website, backed by a 12-month warranty. You can also find the product on Amazon.in and Flipkart.com, as well as other leading online and offline stores.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
