MAM
Porter boosts brand awareness with Let’s Influence through innovative marketing campaign
Mumbai: Porter, the tech-enabled premier logistics company, with its ambition of ‘moving a billion dreams, one delivery at a time,’ announces the successful culmination of an influencer campaign in partnership with Let’s Influence. The campaign was initially rolled out in Chandigarh before expanding its reach to PAN India and was strategically designed to enhance Porter’s visibility and emphasize its comprehensive range of services, including both Two-Wheeler deliveries and Porter Packers and Movers services.
The campaign’s execution unfolded in nine distinct phases, each meticulously analyzed to gauge effectiveness and impact. The most notable success witnessed during the two topical events were: the wedding campaign and the World Cup campaign. Both saw the highest engagement levels, demonstrating the potent synergy between timely, relevant content and audience interests
Utilizing a carefully planned strategy, the campaign targeted specific creator genres such as relatable comedy, voxpop, and couple creators to seamlessly integrate Porter’s services into everyday scenarios. Special emphasis was placed on leveraging festivals and weddings, showcasing Porter’s invaluable utility during these significant events, thus, resonating deeply with the audience.
Reflecting on the campaigns, Mohit Rathi, vice-president of customer growth & engagement, shared, “It’s crucial for brands to choose influencers who truly align with their brand values and are able to generate the right impact, rather than merely seeking fame. At Porter, our aim has been to always ensure the right creator is on board and the results are delivered across campaigns. Our collaboration with Let’s Influence delivered on the brand’s commitment to service and relevance, marking a significant milestone in our journey.”
Let’s Influence founder & CEO Bhawna Sethi shared her enthusiasm, stating, “This campaign with Porter exemplifies the essence of impactful influencer marketing. Through strategic selection and creative collaboration with influencers, we’ve managed to not only enhance Porter’s brand awareness but also demonstrate the tangible results of connecting with audiences on a genuine level. We’re thrilled with the outcomes and the lasting impact this has had on Porter’s brand identity.”
This strategic partnership and its execution underscore the power of targeted influencer marketing in boosting brand visibility and engagement.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
