MAM
Porter boosts brand awareness with Let’s Influence through innovative marketing campaign
Mumbai: Porter, the tech-enabled premier logistics company, with its ambition of ‘moving a billion dreams, one delivery at a time,’ announces the successful culmination of an influencer campaign in partnership with Let’s Influence. The campaign was initially rolled out in Chandigarh before expanding its reach to PAN India and was strategically designed to enhance Porter’s visibility and emphasize its comprehensive range of services, including both Two-Wheeler deliveries and Porter Packers and Movers services.
The campaign’s execution unfolded in nine distinct phases, each meticulously analyzed to gauge effectiveness and impact. The most notable success witnessed during the two topical events were: the wedding campaign and the World Cup campaign. Both saw the highest engagement levels, demonstrating the potent synergy between timely, relevant content and audience interests
Utilizing a carefully planned strategy, the campaign targeted specific creator genres such as relatable comedy, voxpop, and couple creators to seamlessly integrate Porter’s services into everyday scenarios. Special emphasis was placed on leveraging festivals and weddings, showcasing Porter’s invaluable utility during these significant events, thus, resonating deeply with the audience.
Reflecting on the campaigns, Mohit Rathi, vice-president of customer growth & engagement, shared, “It’s crucial for brands to choose influencers who truly align with their brand values and are able to generate the right impact, rather than merely seeking fame. At Porter, our aim has been to always ensure the right creator is on board and the results are delivered across campaigns. Our collaboration with Let’s Influence delivered on the brand’s commitment to service and relevance, marking a significant milestone in our journey.”
Let’s Influence founder & CEO Bhawna Sethi shared her enthusiasm, stating, “This campaign with Porter exemplifies the essence of impactful influencer marketing. Through strategic selection and creative collaboration with influencers, we’ve managed to not only enhance Porter’s brand awareness but also demonstrate the tangible results of connecting with audiences on a genuine level. We’re thrilled with the outcomes and the lasting impact this has had on Porter’s brand identity.”
This strategic partnership and its execution underscore the power of targeted influencer marketing in boosting brand visibility and engagement.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
