MAM
LetsInfluence announces new policy; Launches money-back offer for its client
Mumbai: LetsInfluence Influencer marketing agency has recently announced the release of its dynamic new policy. To help forward-thinking brands tap into the pulse of Influencer Marketing, the platform has launched a Money-Back offer, which guarantees the returns of the entire amount if the promised metrics aren’t achieved.
India’s influencer marketing industry is estimated to rise at a CAGR of 25 per cent over the next five years, reaching Rs 2,200 CR by 2025. This accelerated growth can be attributed to the rising number of influencers, which at the same time makes brands hesitant to partake in Influencer Marketing. In tandem with this, LetsInfluence’s Money-Back offer provides brands an impetus to leverage the power of Influencer Marketing without any stress.
Furthermore, the majority of Influencer Marketing agencies charge a handsome fee irrespective of the success of the campaign, i.e. even if the campaign fails to achieve promised deliverables brands have to suffer the onus of hefty prices. Revolutionsing this concept, the data-driven Influencer Marketing platform is offering enterprises a chance to start pilot campaigns at Rs 1.5-2L, bolstering them to witness if the key results and desired ROI are attained, whilst delivering a money-back guarantee.
Commenting on the launch of their new policy, LetsInfluence founder Bhawna Sethi, said, “We’re dedicated to helping brands unlock growth, by stimulating them to initiate Influencer Marketing. With this offer, we’ll encourage brands to participate in Influencer Marketing campaigns, providing a completely seamless experience that prioritises the right strategy and Influencer match, and creates compelling campaigns that target the desired audience, producing crazy brand awareness and visibility.”
Devoted to assist brands with Influencer Marketing, LetsInfluence is offering multiple complementary services that delves from waiving up to 70 per cent agency fees, influencer content, giveaways to E-commerce product reviews. Additionally, they are also delivering supplementary User-Generated videos to generate greater impact and to create differentiation from other market players in terms of service delivery.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
