Brands
POPxo expecting to see a considerable increase in ad revenues in vernacular space
MUMBAI: Started a few years ago from a small working space in Delhi’s Hauz Khas, POPxo is the one-stop destination for millennial women looking for questions to their answers related to beauty, healthcare, relationships, and everything that concerns their world. The content-website hosts a great deal of written and video content connecting communities of women with similar interests and offering them an easy platform to communicate and discuss.
POPxo growth lead Manan Jain told Indiantelevision.com that the company was started with an idea to bridge the big gap that was there in content specific to millennial women. “When we started, there was no single brand that was producing content exclusively for women, especially for millennial women. Yes, there were magazines but nobody was doing what POPxo is doing. We saw a huge growth in search and social at that time and it has been great for the past 3-4 years.”
As per Jain, the site now is getting 42 million active MAU and 4-5 million DAU, across platforms, however, the ad revenue from programmatic ads has a potential for further improvement.
POPxo has started experimenting in the regional content space as well and launched four vernacular content sites—Marathi, Bangla, Tamil, and Telugu—last year, complementing the English and Hindi versions. Jain stated that the new sites are performing well, especially Marathi, of which the team has got a good hold in both social and search paradigms.
Speaking about the performance of the newly launched vernacular sites, Jain revealed that they are witnessing a 300 per cent month-on-month traffic growth. "The ad revenues for vernacular content are low as compared to the same for English content. However, the user acquisition through content is a little easier. I expect that in the next 5-6 years, just like English, we are going to see ad revenues increase considerably in the vernacular space as well."
Like many content platforms, POPxo also is finding its space in the merchandise market. Apart from affiliate collaborations, it is converting some of its content into merchandise for the millennial young.
Talking about the same, Jain said, “We have just started our online and offline commerce platforms. Right now, the base is very small and so is the SKU but the revenue is substantial. It is also because we don’t have to spend much on marketing. We promote the products through our own machinery. We have a big name and good social media following. We have a full 40-people edit team that writes the concepts and we distribute it on our own platforms through videos.”
He added that the products are in the lifestyle space right now but soon it will be revealing some offerings in beauty and fashion.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
