Ad Campaigns
POPter Media Network expands into inflight advertising
Mumbai: POPter Media Network, a new-age content company specialising in production, distribution, and advertising, is thrilled to announce a significant expansion of its services. With a strategic move into inflight advertising through its new division, popter+, the company is set to transform the inflight experience for passengers and create innovative opportunities for brands by offering sampling and branding services.
Inflight advertising is a dynamic and influential way to directly engage passengers during their journeys. Recognising the potential to captivate a captivated audience, POPter Media Network has made a strategic entry into this space, bringing its innovative approach to enhance the onboard experience.
POPter Media Network founder Aditya Ajay Singh stated, ”Through our aviation division, we’ve embarked on a journey of exploration, especially in the field of advertising. We’re committed to making the travel experience better for passengers. Inflight advertising is a fantastic way to engage with passengers who are open to content. It’s a unique chance for brands to connect with their audience in a peaceful, distraction-free environment.”
POPter Media Network’s inflight advertising services will encompass a wide range of advertising opportunities, including video ads, product sampling, ads in inflight spaces, and more. The company’s goal is to create memorable and engaging experiences that resonate with passengers, turning their travel time into a valuable brand experience.
The expansion into inflight advertising aligns with POPter Media Network’s commitment to staying at the forefront of media trends and continuously exploring innovative avenues for client success. The company’s history of delivering impactful content and advertising solutions is expected to shine even brighter in the skies.
As part of this expansion, POPter Media Network is actively seeking partnerships with airlines and brands looking to elevate their inflight advertising strategies. The company’s unique approach, in-depth understanding of passenger preferences, and content expertise promise a fresh perspective in the inflight advertising landscape.
The venture into inflight advertising marks a new chapter in POPter Media Network’s journey, and the company is enthusiastic about the opportunities it will bring to both clients and passengers. As the inflight division takes flight, POPter Media Network is poised to reshape the future of inflight advertising and its other content businesses.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
