Brands
popkorn wins digital creative mandate of Khemani Group
New Delhi: Khemani Group, one of the largest players in the Indian alcobev industry, has announced the appointment of popkorn, to propel its brand presence in the digital/social realm. This partnership marks a significant milestone for both companies as they join forces to revolutionize the way consumers engage and interact with alcoholic beverages.
Khemani Group has always been committed to delivering exceptional quality and innovation in the alcobev industry. With a diverse portfolio of brands that cater to discerning consumers, the company aims to strengthen its digital footprint and connect with a wider audience. Recognizing the immense potential of digital marketing and creativity, Khemani Group has chosen popkorn as its trusted partner to craft captivating brand stories, engage consumers, and create memorable experiences that resonate with today’s digital-savvy generation.
“I firmly believe that true success in the market place lies in forging powerful partnerships, embracing innovation, and harnessing the potential of hyperlocal consumerism. By joining forces with popkorn, we are poised to unlock new avenues of growth and navigate the ever-evolving digital landscape. Together, we will create extraordinary experiences for our consumers through enhanced brand visibility, engagement and pave the way for unparalleled success in the market,“ said Khemani Group vice chairman Amit Khemani.
popkorn chief executive officer Vishal Mehra shared his enthusiasm for the partnership, stating, “We are privileged to be raising a glass with Khemani Group as their digital creative agency. Our team is excited to collaborate with a forward-thinking company that values innovation and consumer engagement. Together, we will push boundaries, harness the power of storytelling, and create impactful digital experiences that will elevate Khemani Group’s brands to new heights.”
By combining Khemani Group’s legacy of craftsmanship and quality with popkorn’s digital expertise and creative prowess, the partnership aims to redefine the way consumers experience and interact with alcoholic beverages. With a focus on digital campaigns, social media engagement, content creation, and immersive experiences, Khemani Group and popkorn are set to create compelling stories.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
