AD Agencies
Popkorn Communications set to capture digital audiences
MUMBAI: Digital is the way forward and the media industry knows it well. There is a growing need to capture audiences that are internet savvy, and to cater to that need, PR agency Value 360 Communications has launched its online content marketing company, Popkorn Communications. The venture will focus on creating and marketing content for brands for the multiple digital platforms of the World Wide Web.
Popkorn Communications will establish a strong web presence, strategic brand promotion and responsive digital engagement. The company was spurred by the need to customise content that is unique as well as captivating for an audience that is constantly connected via the internet.
“Today, there is a large amount of content floating online vying for the attention of internet users. We at Popkorn Communications seek to creatively place content that integrates your brand identity and message in such a way so as to be easily accessible, likeable as well as shareable. Our inherent expertise and seasoned experience of having dealt with clients across the board will help us comprehend and direct the right content for each brand we serve,” said Popkorn Communications founder Gaurav Patra.
The company will help channelise and streamline content to drive brand forward as well as build a relationship with the target audience. Its bouquet of offerings include devising meaningful and relevant content marketing solutions in the form of article posting, e-newsletters, social media, blogs, video posting, case studies, infographics and mobile marketing.
The company targets a range of verticals right from lifestyle, e-commerce, consumer technology, automobile, hospitality, entertainment, education, real estate and consumer durables.
“The audience today is young, dynamic and increasingly mobile. Our challenge will be to grab their attention through content that could be a visually appealing comic strip, a hard hitting video or simply images that convey much more beyond words. The idea is to capture the essence of what a specific brand wishes to communicate to its audience and then do so using tools that are effective even if unconventional,” he added.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
