Brands
Pop icon Zaeden enters D2C: Launches bespoke fragrance brand ‘SOL’
Mumbai: Indian pop artist Zaeden steps into a whole new horizon as he announced the launch of his bespoke fragrance brand ‘SOL’ – a unisex perfume line born from the Stories of Life. A unique collaboration between Zaeden, Aesir Perfumes LLP, India’s foremost fragrance company, and REPRESENT, a trailblazer in talent management – SOL will take you on a sensory journey like no other.
Crafted with passion and a deep connection to life’s stories, SOL is a unisex fragrance brand that promises a premium olfactory experience like no other. It launches with two enchanting fragrances – Mystic Voice and Sweet Sea, each taking users on a unique and exceptional sensory adventure.
Supported by Aesir Perfume’s legacy experience to build top quality products, the brand makes use of the best and safest chemicals. With a vision to capture life’s stories by bottling them in scents, SOL positions itself as an aspirational yet affordable fragrance brand targeted towards the Gen-Z and millennial audience.
Mystic Voice embodies the allure of a captivating voice, with its luxurious blend of melon, saffron, and orange top notes, and a sophisticated mix of lily of the valley, ginger, oakmoss, and hyacinth as middle notes. The base notes of fir resin, white musk, cedar, and patchouli add a final touch of elegance, mimicking the mystery and allure of an enigmatic voice.
Sweet Sea, on the other hand, is a refreshing tribute to the ocean breeze. It features top notes of sage, Calabrian bergamot, pink pepper, and marine, a heart of sea salt, lavender, and Amalfi lemon, and base notes of vetiver, musk, and ambergris. The combination of these notes creates a scent that transports you to a breezy sunny day by the seaside.
Speaking about the launch of his lifestyle brand, Zaeden told, “I’m beyond excited to announce an extraordinary chapter in my life captured in the form of SOL. An unparalleled blend of elegance and soul, it is a manifestation of my lifelong love for fragrances and the culmination of my personal journey. Each bottle has been meticulously crafted with utmost thought and devotion to the art of scents, making them the embodiment of cherished moments. Brace yourself for a sensory adventure where scents become whispers of passion, unveiling a universe of unbridled poise. Together, let’s explore our Stories of Life in the enchanting world of SOL.”
Aesir Perfumes director & chief Amal Jain added, “SOL isn’t just about innovative product design and functionality; it’s about an experiential revolution, a reinterpretation of our traditional understanding of fragrance, woven from the tapestry of our rich heritage in fragrance development. With SOL, we have harnessed an inspired and avant-garde perspective, which, in turn, has given birth to a creation that is nothing short of sublime. SOL stands as a monumental achievement, unmatched and unrivalled in its realm, reshaping the way we perceive, appreciate, and interact with fragrances.”
REPRESENT founder & CEO Aayushman Sinha said, “We, at REPRESENT, are armed with industry leaders and a supportive set of artists who believe in the true power of collaboration, enabling us to create resonating narratives. We don’t just believe in taking an approach to tangible experiences that are unprecedented but also disruptive and create value for everyone in the loop. The era of the conventional is over; we are here to lead the new era of engagement, dialogue, and community building around SOL.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
