Ad Campaigns
Poonawalla Fincorp launches ‘Kya se Wah’ campaign
Mumbai: Poonawalla Fincorp Ltd. (erstwhile Magma Fincorp), a Cyrus Poonawalla Group promoted non-deposit taking systemically important non-banking finance company has launched the ‘Kya se Wah’ campaign. With this campaign the company aims to help doctors, chartered accountants, and business owners upgrade their space in a stress-free manner. The campaign has two short films which highlights the issues of small businesses and professionals and how Poonawalla Fincorp can fulfil this need by helping them transform their business or practice.
The ‘Kya se Wah’ campaign addresses the fact that first impressions matter. And how Poonawalla Fincorp is making sure that through its business and professional loan offerings, the customers can upgrade their business, clinic, and practice by a simple click.
The campaign leverages light-hearted humour to engage with the audience. It also establishes the fact that the entire loan approval process with Poonawalla Fincorp is digital and how it helps professionals and businesses achieve more.
Poonawalla Fincorp managing director Abhay Bhutada said, “At Poonawalla Fincorp, we always believe in offering best-in-class and customer-centric products and solutions to fulfil the financial needs of our customers. With our digital first approach we offer swift and smooth disbursals. This campaign aims to create awareness for our brand and product offerings. This will give us an opportunity to kickstart our audience engagement and highlight our value proposition of being the end-to-end digital lending NBFC offering hassle-free experience to our customers.”
Poonawalla Fincorp’s business loans and professional loans can be used to purchase new equipment, improve office infrastructure, and more. With the ‘Kya se Wah’ campaign, the NBFC wants to encourage and help business owners and professionals to grow, upgrade, and upscale in just a few simple steps.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
