Ad Campaigns
Poonawalla Fincorp launches a new campaign “Log toh Sawaal Karenge Hi”
Mumbai: Poonawalla Fincorp Ltd, a Cyrus Poonawalla group-promoted non-banking finance company, launched the digital campaign ‘Log toh Sawaal Karenge Hi’. With this new campaign, Poonawalla Fincorp throws light on how people end up taking loans at high interest and pay higher EMIs despite having good credit behaviour and high credit scores. This campaign is targeted at borrowers with high credit scores to explore hassle-free loan offers of Poonawalla Fincorp with affordable interest rates, and other benefits and to consider transferring their high-interest loans to Poonawalla Fincorp. Borrowers can also check their credit scores with Poonawalla Fincorp without any charges.
This campaign has two short humourous and witty films, creating awareness about Poonawalla Fincorp’s capabilities of providing instant & hassle-free loans at low interest rates to people with high credit scores through its website, mobile application, or call centre platforms.
Watch the films from the ‘Log toh Sawaal Karenge Hi’ campaign:
Poonawalla Fincorp managing director Abhay Bhutada said, “The tendency of high demand for consumer loans during the festive season gets fuelled due to multiple reasons such as home renovations, vacations, weddings, or purchase of consumer durables, etc.
We have observed that during the festive season, people end up taking high-interest loans without doing proper due diligence despite having a good credit history and high credit score which creates an unnecessary burden of paying high EMIs. The purpose of this campaign is to create awareness about how to choose the right loan service provider like Poonawalla Fincorp which can help a borrower explore the best loan offers at attractive interest rates with no hidden charges. We at Poonawalla Fincorp always believe in offering best-in-class customer-centric products and solutions to enable dreams and fulfil the financial needs of our customers. This campaign highlights our value proposition of being the most transparent and end-to-end digital lending NBFC, committed to offering instant hassle-free loans to customers with high credit scores.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
