MAM
Pond’s Men announces Gully-Boy starrer, Siddhant Chaturvedi, as their new brand ambassador
MUMBAI: Pond’s Men is set to change the scene with their new brand ambassador, the much loved MC Sher, Siddhant Chaturvedi, of the Gully Boy fame. With an ultimate focus on upgrading the face care game for men, the brand rolled out its communication under the maxim #SceneChangeKar.
Through a unique digital-first outreach, the brand has released a series of short videos capturing the essence of the #SceneChangeKar attitude – inspiring the millennial men of today to take charge of their skin. With a targeted focus on prevalent skin concerns, the brand offers easy and convenient solutions to combat everyday issues. The range includes face-washes such as Pimple Clear for acne-free skin, Energy Bright for instant revitalisation and Pollution Out for protection against everyday pollutants. The brand also offers face creams such as Oil Control for a matte finish look, Daily Defence which guards the skin from harmful UV rays and Energy Burst face gel for healthy and fresh skin. As part of the refreshed communication, the product packaging has also been revamped.
Talking about the campaign, Prabha Narasimhan, Category Head, Skincare, at Hindustan Unilever Limited said, “In recent times, we identified that young men are actively seeking solutions to a host of skin concerns. The changing trends point towards the willingness of today’s men to invest in grooming products, indicating that the industry is no longer comprising of just the female care segment. This has led to the expansion of the Ponds Men’s range and our renewed communication – #SceneChangeKar featuring the Gen-Z star, Siddhant Chaturvedi, who will augment this narrative. With his vivacious and go-getter personality, Siddhant was a perfect fit for the brand and we are very excited to see how this will pan out.”
Further speaking about the association, Siddhant Chaturvedi, added, “I am extremely glad to have partnered with Pond’s Men’s for their new #SceneChangeKar campaign. Especially in today’s time, where men more than ever are looking for convenient skin care products that target specific problems, the Pond’s Men range is quite an apt solution. I am quite eager to share this with all my fans, who will hopefully also get hooked on to it, like I have.”
Pond’s Men products are available across ecommerce platforms as well as leading departmental stores.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
