MAM
Pond’s invites entries for Femina Miss India 2005
MUMBAI: Pond’s has thrown open the invitation to contestants from all over India to participate in the Pond’s Femina Miss India 2005 beauty pageant, the winners of which will represent India at International beauty pageants.
The pageant will be held in Mumbai on 26 March and the last date for receiving entries is 5 February.
HLL Skincare marketing manager Richa Puranesh says, “This is the second year of our association with the Pond’s Femina Miss India pageant. Pond’s has always embodied the aspirations of evolving Indian women – their beauty, talent and confidence. The Pond’s Femina Miss India beauty pageant is a reflection of Pond’s omnipresence in the lives of Indian women.”
Last year, the pageant received 6000 plus entries from contestants in over 63 regions across the country including metros like Delhi, Chennai, Kolkatta, Bangalore and cities like Cochin, Nagpur, Bhubhaneshwar, Meerut, Bhopal, Udaipur, Vishakhapatnam, etc.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
