Brands
Ponds’ Googly Woogly melody on 9XM
MUMBAI: 9XM, the popular Bollywood music platform, gas recreated the iconic Pond’s Cold Cream tune ‘Googly Woogly Wooksh’. This popular jingle has been done as a music video by 9XM for Pond’s cold cream, a Unilever brand.
The new rendition has been sung by popular Bollywood singers Monali Thakur and Armaan Malik. They are also featuring in the music video composed by Jeet Gannguli while Swanand Kirkire has penned its lyrics.
The music video is airing on 9XM and is being broadcast across the Channel’s YouTube and other social media platforms.
The ‘Googly Woogly Wooksh’ music video exclusively launched on 9XM is part of the brand integration campaign by 9X Media’s Audience Brand Connect (ABC) division.
9X Media chief revenue officer Pawan Jailkhani said, “The ‘Googly Woogly Wooksh’ video has received an overwhelming response from the viewers with over 2.5 million YouTube views in just a couple of days.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
