Brands
Policybazaar launches ‘Ashray’, a heartfelt film on power of health insurance
MUMBAI: Policybazaar, one of India’s leading insurance platforms, has unveiled an emotional short brand film titled ‘Ashray’, inspired by the true story of a young boy whose family’s resilience and timely health insurance cover became their greatest source of hope in a time of crisis.
The film recounts the story of little Ashray, who suffered a life-altering accident while playing with colours on Holi. His father, Sunny Bhatia, faced every parent’s worst nightmare: a sudden medical emergency that demanded prolonged treatment and mounting expenses running into lakhs of rupees. As bills piled up and the family struggled to cope, their health insurance policy emerged as a lifeline, covering critical medical costs when they needed it most.
Ashray’s journey is one among many that reflect why health insurance is not a luxury but a necessity for every Indian household. The film serves as a poignant reminder of how unpredictable life can be and how being prepared can mean the difference between despair and hope.
Even after seven years, Ashray continues to receive world-class neuro-rehabilitation care, a journey made possible through the family’s health cover. Through ‘Ashray’, Policybazaar underscores its commitment to making health insurance accessible, affordable, and easily understood by every Indian family, ensuring that no one has to compromise on quality healthcare for their loved ones.
Speaking about the film, Sunny Bhatia, Ashray’s father, said, “I wanted to share Ashray’s story so that more families understand how crucial health insurance is. Life can change in an instant, and the right health insurance can make all the difference. Policybazaar has given me the platform to share our journey, and I hope more and more people see this and start taking health insurance seriously. No family should have to face such a crisis unprepared.”
Policybazaar head – brand marketing Samir Sethi added, “At Policybazaar, we’ve always believed that the true impact of insurance lies in the lives it transforms. Ashray’s story is a powerful reminder that health insurance is more than a policy, it’s a shield that protects families from life’s most unpredictable challenges. Through this film, we want people to see the human side of insurance, the comfort it brings, the security it ensures, and the hope it sustains.”
Policybazaar continues to work towards simplifying health insurance for millions of Indians, helping them choose the right policy, offering seamless claims assistance, and supporting families during medical emergencies. The brand remains committed to raising awareness around financial preparedness in healthcare, urging people to act today so that they are never caught unprepared in times of crisis.
The ‘Ashray’ brand film is streaming across Policybazaar’s digital platforms and social media channels. Viewers are encouraged to watch and share the story to spread awareness about the importance of health insurance in safeguarding families against medical uncertainties.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
