MAM
Polaris to roll out new TVC in March
MUMBAI: Polaris India will launch a new television commercial for Polaris Sportsman 90 and RZR 170.
The TVC will go on air on Cartoon Network and Pogo on 10 March. It will later be rolled out on other channels.
The campaign is created by Future Uday Communications.
Polaris Sportsman 90 and RZR 170 are positioned for kids between the age group of 6-12 years who could use them at their farm houses, gardens, outdoor and off-road venues.
The TVC uses the insight of a bully character which is often found in every school in that age group. The commercial idea showcases the bully snatching the tiffin of a young kid. This dominating act is noticed by the Polaris Gang who decides to teach the bully a good lesson.
The TVC ends with the bully apologising for his behaviour. The TVC is concluded by a chorus from all the kids, “Polaris lao, farm house mein chalao” (Bring Polaris and ride it in your farmhouse.”
The media agency for Polaris India is Oye Media Solutions.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
