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POKKT Mobile Ads joins hands with Adways Inc to power Japanese expansion
MUMBAI: POKKT, one of the leading smartphone advertising platforms for mobile games in India and Southeast Asia, has partnered with Tokyo-based Adways Inc to expand its operations into the Japanese market. Through its association with Adways, POKKT will enable brand advertisers in the country to leverage its proprietary, tech-led advertising platform and extensive portfolio of mobile advertising solutions to drive higher engagement with its target audiences.
Speaking on the partnership, POKKT founder and CEO Rohit Sharma said, “POKKT has built a very strong brand and product proposition in India, SEA & MENA. Having delivered more than 100 successful brand campaigns in these markets, we feel this is the right time to take our robust product offering to the Japanese digital brand advertising market which is at its inflection point. In addition, our platform is getting more than 50 million MAUs from Japan, which is a huge opportunity for advertisers to target mobile gaming audiences in Japan. Adways is undoubtedly one of the leading and most successful ad-tech Companies in Japan. We have had a great working relationship with them in the last few years. With their strong understanding of the market and very strong brand presence, we feel they are the right partners to launch our Mobile Video Ad Platform in the Japanese market.”
Adways Inc director, head of global business Nobuyoshi Noda added, “Adways is excited to be POKKT’s exclusive partner in Japan. The platform, with over 50 million MAUs covering 80 per fent of gaming audience in Japan, combined with Adways’ ad tech expertise and local market know-how, together we believe we can provide new mobile marketing opportunity for brand advertisers in Japan.”
Established in 2001, Adways Inc is an industry leader in affiliate advertisement for PC and mobile devices and offers a wide range of advertising, media, and e-commerce solutions to its clients. It has an operational footprint in multiple international markets such as the US, India, China, Taiwan, Philippines, Singapore, South Korea, and Hong Kong, in addition to Japan.
POKKT, on the other hand, is one of the leading mobile video ad-platforms in India, South-East Asia, and Middle-East. POKKT has built proprietary products and state-of-the-art mobile ad-tech platform for in-app video advertising. This coupled with its strong Data capabilities and proprietary DMP, POKKT is successfully able to deliver on all key KPIs for brand advertisers such as targeting, viewability, brand safety, along with other programmatic tools. POKKT works closely with leading advertisers in the region such as Unilever, P&G, GSK, Nissan, Pepsi, Coke, Amazon, Netflix, Samsung, Oppo, Disney, Sony etc.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
