Ad Campaigns
Pocket52 unveils ‘Ab Club Badalne Ka Time Aa Gaya’ campaign
Mumbai: Pocket52, one of India’s leading online poker brands and title sponsor of the Poker Sports League (PSL), is thrilled to announce the launch of its newest thrilling campaign ‘Ab Club Badalne Ka Time Aa Gaya’ offering an elevated poker experience to all users. With this, Pocket52 aims to captivate poker-playing audiences by introducing a plethora of exciting new developments within the platform. The campaign embodies the spirit of change and innovation, offering an unparalleled and immersive gaming experience to poker enthusiasts, bolstered by an ever-growing community of passionate players.
Poker platforms foster a unique sense of identity to their users, where players find themselves immersed in a rush of achievements, challenges, and victories. In recognition of the evolving subculture surrounding online poker where many individuals are often considered underdogs, this campaign aims to showcase the glory of their skills and a sense of camaraderie amongst like-minded enthusiasts.
The campaign features a multitude of activities. To build credibility and expertise within the poker community, it introduces India’s leading poker champions – Laksh Pal Singh, Dhaval Mudgal, Raghav Bansal and Simran Malhotra as Pocket52’s ‘Poker Pros’. It also announces several other mega multi-table tournaments with grand prize pools on the platform and the launch of the brand’s new desktop application with an all-new experience – enhanced features, a regenerated interface, multiple lingo options, and much more. Lastly, the brand has also launched three engaging films featuring celebrities Raghu Ram, Sharat Saxena and Mushtaq Khan. The films are streaming on Jio Cinema and other social and OTT platforms.
Commenting on the launch, Pocket52 director Nitesh Salvi said “We need to embrace the winds of change, as now is the time to revamp the Indian poker landscape. Beneath the surface of virtual tables and digital cards lies a rich tapestry of human interactions, skill-building, and a sense of community. Pocket52’s ‘Ab Club Badalne Ka Time Aa Gaya’ campaign brings forth a new era of excitement with which, we want to bring a fresh perspective which has innovation at its heart. Offers like our cutting-edge desktop app, exhilarating high-value tournaments, and cash game features are just the start. We’re here to excite and empower players with rousing opportunities, generous rewards, and a truly immersive poker experience like never before.”
The ‘Ab Club Badalne Ka Time Aa Gaya’ campaign is live across Pocket52’s website, social media platforms, YouTube channel, JioCinema and other select OTT platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
