Brands
PMJ Jewels launches SITARA Collection
Mumbai: PMJ Jewels, South India’s most beloved fine jewellery brand, is about to make a dramatic entrance into the international stage with the launch of their much-awaited signature collection, SITARA. The big launch is taking place on 4 July celebrating United State’s Independence Day in a special manner. PMJ Jewels has proudly announced the daughter of Mahesh Babu, Sitara, a renowned figure in the entertainment industry, as the face of their unique jewellery line. The SITARA collection will launch in New York at Times Square on 4 July and in India it will be launched on 6 July in Hyderabad ( Telangana ) followed by an event on 13 July in Vijayawada ( AP ) along with the Biggest Wedding Jewellery Exhibition.
This elegant collection, created with timeless designs and delicate craftsmanship has been hand-picked from over 10,000 spectacular designs by star Sitara and renowned in-house designers of PMJ. Impressively, PMJ Jewels have a history of using De Beers Forevermark in their products as they’re considered to be extremely premium and prestigious. The new range comes with an idea of ‘Expression of a Star’ and aims to generate a sentiment that will become a vital part of families for centuries to come.
With the launch of SITARA, PMJ Jewels embarks on an exciting journey, marking their foray into the global market. By presenting a fusion of timeless designs and delicate craftsmanship, the brand aims to create jewellery that will hold a special place in the hearts of families today and their generations in the future.
With a deep-rooted commitment to creating jewellery that holds sentimental value for generations, PMJ Jewels has crafted SITARA to evoke emotions that will resonate within families for centuries to come. Each piece in this elegant collection reflects the brand’s unwavering dedication to artistry, attention to detail, and the enduring beauty of fine jewellery.
Making the world a part of the big collection launch at Times Square New York, PMJ Jewels went live on their social media handle at 9.30 am IST on 4 July.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
