MAM
PMG signs five-year deal with Sehwag
MUMBAI: Madison World‘s sports marketing company, Professional Management Group (PMG), has signed a five-year deal with Virender Sehwag to kick-start its Sports Celebrity Management vertical. With the entry into sports celebrity management, PMG aims for a tremendous growth and activity in the next few years.
This deal puts Virender Sehwag amongst the league of the richest cricketers in world cricket today.The sports marketing company will look after Sehwag‘s brand endorsements and other commercial commitments worldwide with a special focus on image building and reputation management.
Said Madison World chairman and PMG director Sam Balsara, “We are delighted to have a phenomenon like Sehwag on board. These are the very same qualities which today‘s brands want to project to find respect and admiration among their target audience and therefore I am confident that there will be many brands who will want to associate with him and benefit from this association.”
With the 2011 ICC Cricket World Cup coming up, collaboration between these two giants in the field of sports will mark a new high in the strongly emerging sports marketing discipline in India and give brands new opportunities to maximize their impact on consumers and help connect with them.
Commented Sehwag, “I am very excited to have signed the deal with PMG. I am elated that, I would be working with my childhood hero Mr. Sunil Gavaskar. And I am sure we are going to have a great partnership working together.”
PMG is chaired by Sunil Gavaskar and co-owned by Adman Sam Balsara and Outdoor specialist Noomi Mehta.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
