MAM
PM Narendra Modi inaugurates Surat Diamond Bourse
Mumbai: Prime Minister Narendra Modi inaugurated the Surat Diamond Bourse, the world’s largest corporate office building in Surat on Sunday. Built at a cost of Rs 3,400 crores, the Surat Diamond Bourse will further strengthen Surat’s position in the global diamond industry.
Speaking on the occasion, Prime Minister Narendra Modi described the Surat Diamond Bourse as one more diamond added to Surat’s grandeur. PM Modi said, “This diamond is not small, but the world’s best. Even the biggest buildings of the world pale before the shine of this diamond. This building is the symbol of new strength and determination of new India,” the Prime Minister said.
He recalled that in the past, buyers from 84 countries used to come to Surat for trading, but because of the Surat Diamond Bourse, the city will attract buyers from 175 countries.
He said that “with India’s largest customs clearance house, jewellery mall, international banking and safe vault facilities, the Surat Diamond Bourse will provide a world-class business experience. He said that India’s share in the global gem & jewellery exports is 3.50 per cent, but the central government has identified the gem & jewellery sector as a focus area to increase the exports to double digits”.
“Make in India has become an influential brand globally and the Surat Diamond Bourse is the best example of it. The building is a symbol of India’s design, concept, engineering, architecture, and self-reliance. The Surat Diamond Bourse will prove to be a game-changer for the country’s economy,” he added, expressing that the bourse will emerge as a one-stop-centre for diamond workers, merchants, traders, and buyers.
The Prime Minister also called upon the Indian gems & jewellery industry to play its part in making India the third-largest economy in the next five years and contribute to building a developed India.
The Surat Diamond Bourse is a part of the Diamond Research and Mercantile City (DREAM City), which is taking shape at Khajod near Magdalla in Surat in an area of 682 hectares. More than 4,200 diamond industrialists have come together to establish the Surat Diamond Bourse.
In his address, chief minister Bhupendra Patel said, “The belief that Prime Minister Narendra Modi is the guarantee of development has been firmly established across the country. He has created a new history of development with his resolution of ‘Developed India @ 2047.”
The Chief Minister also said that by attracting lakhs of people from across the country, Surat has emerged as a mini-India and truly signifies the prime minister’s vision of “Ek Bharat, Shrestha Bharat”.
In his address, Surat Diamond Bourse Chairman and Kiran Gems’ chairman Vallabhbhai Lakhani, said, “The Surat Diamond Bourse was born out of the idea that if Surat can emerge as the global hub of diamond cutting and polishing, why it can also not become a trading hub. The Surat Diamond Bourse will become a world-class trading centre for Indian and international diamond merchants. It is poised to create thousands of employment opportunities, which will have a substantial impact on the country’s economy.”
Director of Surat Diamond Bourse Laljibhai Patel said, “The Surat Diamond Bourse is the result of the efforts and commitment of 4,200 members and the over 900 meetings we had. The commencement of the Surat Diamond Bourse marks a new era in Surat’s history. We are committed to helping realise the Prime Minister’s vision of a new India.”
The Surat Diamond Bourse has become the world’s largest office complex, spanning over 67 lakh square feet of floor space. It has surpassed the size of the Pentagon, the US defence headquarters, which is spread across 65 lakh square feet. The megastructure comprises nine 15-storey towers, which house a total of around 4,700 offices.
Later, speaking with media-persons, director of Surat Diamond Bourse Mathur Savani said, “It is a proud moment for all of us that Prime Minister Narendra Modi has inaugurated the Surat Diamond Bourse. The diamond industry has played a pivotal role in placing Surat on the global map. I am confident that the inauguration of Surat Diamond Bourse marks the beginning of a new era in Surat’s growth.”
The Surat Diamond Bourse is expected to host business of Rs. 2 lakh crore per year and establish Surat as the global hub of the diamond industry.
Brands
JioStar rolls out Ek Hoke Dekh campaign for 2026 TATA IPL season
Star cricketers front film celebrating unity beyond rivalries and regions
MUMBAI: JioStar has unveiled its campaign for the TATA IPL 2026, titled Ek Hoke Dekh, bringing together some of India’s top cricketers in a bid to celebrate unity amid fierce sporting rivalries.
The campaign film features Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Verma and Mohammed Siraj, weaving a narrative that moves beyond geography and team loyalties to highlight how the league brings fans together.
Conceptualised by ZeroFifty and produced by Jamic Films, the film opens with a moment of everyday friction before the cricketers step in to reframe the idea of belonging through the lens of the IPL. The story builds towards a coming together of rival fans, echoing the campaign’s core message of unity.
“With 18 seasons behind us, team fandom has evolved into a social phenomenon,” said JioStar head of content, sports Siddharth Sharma. He added that the league blurs cultural lines and brings people together in a way few other events can.
For the players, the message hits close to home. “While we belong to a certain part of the country, fans in our franchise cities embrace us as their own,” said Ruturaj Gaikwad, highlighting the emotional connect that defines the tournament.
The creative team sees the campaign as both a reflection and an invitation. “The TATA IPL divides fans by franchise, but also compels them to come together and enjoy the game,” said ZeroFifty co-founder Shriram Iyer.
As the 2026 season gears up, the campaign sets the tone for what promises to be another high-energy edition of the league, featuring a mix of rising stars and seasoned heavyweights.
With Ek Hoke Dekh, JioStar is betting on a simple but powerful idea. Rivalries may fuel the game, but it is unity that keeps the spectacle alive.
