MAM
PM Modi gets 70 per cent approval rating despite slight dip in May 2024: Ipsos IndiaBus PM’s Approval Rating
Mumbai: Narendra Modi has been voted back to power in the general elections as the PM of the country and on 9 June 2024, took oath as the PM of the country. Interestingly, Modi being high on the popularity sweepstakes is ratified by the Ipsos Approval Rating of the PM, carried out in May 2024, where he scored 70 per cent for his performance as the PM of the country. Though there has been a five per cent dip over the last round of the Ipsos survey conducted in February 2024, yet, majority of citizens polled believe Modi is doing a good job as the PM, as opposed to the naysayers, who were far and few.
Interestingly, Modi’s approval rating was seen to be high across different cohorts and cities: Citizens of north zone (86 per cent), tier1 (85 per cent) and east zone (83 per cent) gave Modi a distinction in performance as PM. He was further rated high on performance by full time parents/ homemakers (79 per cent), tier3 cities (76 per cent), 45-plus age group (75 per cent), west zone (75 per cent), low education citizens (73 per cent), females (72 per cent), 18-30-year-olds (71 per cent), SEC B (71 per cent), employed part time/ full time (71 per cent), SEC A (69 per cent), SEC C (69 per cent), males (68 per cent), 31-45 years (66 per cent), high education (65 per cent), students/ pupils (62 per cent) and tier2 (60 per cent).
His approval rating was relatively lower for metros (53 per cent), self employed (43 per cent) and south zone (31 per cent). 52 per cent disapproved in south zone.
Performance of Modi government on key issues
What were the hits and misses of the Modi government? The survey also gauged the performance of the government on some of the key portfolios. Education system, sanitation and cleanliness and healthcare emerged the top performance areas. Pollution and environment, poverty, inflation and corruption were the middle of the road performance areas. While unemployment was rated lowest in performance.
Ipsos India group service line leader, public affairs, corporate reputation, ESG & CSR, Parijat Chakraborty said, “PM Modi has been elected for the third term as the PM of the country and that gets validated in our approval rating for the PM carried out in May 2024, which gives him a high rating of 70 per cent on his performance. Though there has been a five per cent dip from last round, Modi continues to be popular among the masses as their leader to steer the country The poll lauds his work particularly in the areas of education, sanitation and cleanliness and healthcare. In some areas the views were polarized on his performance. Particularly, for pollution, poverty, inflation, corruption and unemployment.”
Methodology:
Ipsos IndiaBus is a monthly pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
