Ad Campaigns
PM Modi endorses ‘Saving Our Stripes’ campaign
Mumbai: The Prime Minister’s Office took to Twitter to endorse The Times of India’s (TOI) impactful “Saving Our Stripes” campaign, a major boost to tiger conservation in India.
In a tweet, the PMO said, “This is a good effort by the @timesofindia group towards highlighting the importance of tiger conservation. Thanks to the people, our nation has made commendable strides in this area.”
The Saving Our Stripes campaign was launched by TOI in 2023 to celebrate the success of Project Tiger, raise awareness, and mobilise action to safeguard endangered tiger populations. The campaign has since garnered widespread support from the public, government, and private sectors.
The campaign has also released special Tiger Anthem films, curated by celebrated artists, including S. Nallamuthu (a National Award-winning wildlife cinematographer) and Shantanu Moitra (composer and musician for Bollywood films such as 3 Idiots and Parineeta).
The Tiger Anthem films have been viewed over 38 million times across platforms and has been praised by wildlife experts and conservationists alike.
The “Saving Our Stripes” campaign is a critical step in the fight to save India’s tigers. With the support of the PMO and the public, the campaign can make a real difference in the lives of these iconic creatures.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
