Brands
Pluckk partners with Kareena Kapoor Khan as investor & brand ambassador
Mumbai: Pluckk, India’s leading lifestyle-oriented fresh fruit and vegetables brand, is proud to announce its exciting partnership with renowned Bollywood actress Kareena Kapoor Khan. The partnership not only marks a significant milestone for Pluckk but also sees Kareena Kapoor Khan taking a stake in the company, cementing her position as an investor and brand ambassador in the F&V industry.
Nestled in the heart of Mumbai, Pluckk offers an exceptional product range comprising 400 items across over 15 categories including essentials, exotics, hydroponics, and cuts & mixes. The diverse catalogue also includes do-it-yourself (DIY) meal kits prepared at in-house certified food-tech facilities. By offering consumers ozone – washed & traceability, Pluckk has been a pioneer in innovation in the Fresh Fruits & Vegetables space.
Seed funded by Exponentia Ventures, Pluckk holds a strong presence across Mumbai, Delhi, Bengaluru & Pune with plans to expand in the coming quarters. Pluckk has significantly expanded its presence on leading marketplaces, with its products now available on its own Android and iOS App and for sale on Amazon, Swiggy, Dunzo, Zepto & Reliance Signature Stores.
The brand has sold over one million products through its differentiated offerings across its D2C & marketplace channels in the last quarter. The availability of unique products such as DIY zoodles & cauli rice and a curated trends section has seen Pluckk position itself further as a leader & innovator in the merchandise space. Furthermore, being India’s first certified Plastic neutral F & V brand, Pluckk has taken the first step in its eco-conscious commitment to reducing plastic waste.
Pluckk CEO & co-founder Pratik Gupta said, “Our vision is to build a PAN India fresh food brand dedicated to service the needs of Indian families and homes with our network of over 1,000 farmers. Kareena Kapoor Khan’s partnership with Pluckk is set to propel us towards our unwavering goal. We warmly welcome her to the Pluckk family.”
Kareena Kapoor Khan said, “I am delighted to be associated with Pluckk as an investor and brand ambassador, a brand that is at the forefront of providing safe and high-quality fruits and vegetables to consumers. As a mom personally the quality of food is very important to me. I look forward to being a part of Pluckk’s remarkable journey and commitment to help consumers eat right in all of India.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
