Brands
playR gears up for the revolutionary and adventurous cycling experience with playR Bicycle
Mumbai: playR is a leading sports and lifestyle brand with a range of apparel, sports equipment, and accessories and is the official merchandise partner for various IPL franchises including CSK, MI, RR and PBKS. playR has recently introduced bicycles to unleash your adventurous journey. With a strong commitment to quality, performance, and user satisfaction, playR has developed cutting-edge bicycles that combine advanced technology, superior craftsmanship, and an unparalleled sense of adventure.
The playR Bicycle is the ideal travel buddy for anyone who enjoys weekend exploration for pure thrill. The experience of cycling should be enjoyable, and playR recognises the value of rider comfort.
Made and designed especially in India, playR has come up with a wide range of bicycles that are efficient to ride as well as last longer in comparison to other bicycles. playR with its brand encourages people to stay fit and maintain a healthy lifestyle as their tagline itself says, “Let’s Play”.
There are 4 categories of bikes under playR which include mountain series, hybrid series, city series and road series. The range of bicycles from playR range has 24” BFF Mountain, 26” Score City, 26” Crew Hybrid, 26”-29” Stallion Mountain, 26-29” Atom Alloy Mountain and 700c Ciclo Road Series. The cycles have disc brakes, tyre quick-release functions and are packed ready to use with 95% assembled. playR cycles come with various options of single-speed and multi-speed options.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
