Ad Campaigns
Play Games24x7 launches new TVC for Ultimate Teen Patti
MUMBAI: India’s leading mobile games studio, Ultimate Games, has launched an exciting new TV Commercial (TVC) for its highly successful Ultimate Teen Patti app. The TVC captures the intense emotions and gameplay experienced by a Teen Patti player. Ultimate Games is a wholly owned division of Play Games24x7 that has over 10 million players and is a leader in online and mobile games in India.
The commercial starts with a fervent game of Teen Patti with nail biting suspense filling the air. Right from the slow show of the cards to the beating of the heart, the commercial captures the adrenaline rush that every player feels on a Teen Patti table.
Here’re the two interesting scenarios:
Play Games24x7’s co-CEO and co-Founder Trivikraman Thampy said, “Teen Patti is the most played card game in India. It has elements of tension and thrill that no other card game can bring. We are trying to show that the same excitement can be felt while playing Teen Patti on our app. That is the feeling we want the user to take away from the ad.”
Credentials:
Production house was Skylark Productions, Mumbai
Director: Luv Kalla
Showreel:
One thing that immediately stands out while watching the TV Commercial is that the app has an extremely immersive game play and rich graphics that enthralls a player. The Ultimate Teen Patti app is available for both Android and Apple users. The app instantly connects players to their favourite Teen Patti game. Players can sign-up with their Facebook accounts or create a guest account. The game is currently available in Hindi and English language.
Ultimate Teen Patti is one of India’s highest grossing apps. If you are new to Teen Patti game, you can read about Teen Patti rules to get started. This free to play app seeks to provide a high level of engagement to its players with new variations, no limit tables, high bonus amount and the industry’s most rewarding loyalty program. Today, it is India’s highest rated Teen Patti app on the Google Play Store with over 50,000 users who have given it a 5-Star rating.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
