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Plates with purpose: ITC Aashirvaad turns Navratri feasts into care acts
MUMBAI: Food for thought, with a side of care. This Navratri, ITC Aashirvaad Soul Creations has launched ‘Nav creations,’ a festive initiative that transforms everyday vrat meals into acts of kindness.
At a time when families gather over wholesome vrat thalis and young kanyas are celebrated as symbols of purity, many girls remain outside the festive circle. ‘Nav creations’ steps in to bridge that gap, ensuring each order adds a touch of warmth to lives that might otherwise go unnoticed.
Here’s how it works, every order from the ‘Nav creations’ menu on Swiggy or Zomato comes with a festive card and a QR code. By uploading proof of purchase, customers earn 100 coins. Once 500 coins are collected, Aashirvaad Soul Creations serves a wholesome Navratri meal to a young kanya. To spread the joy further, contributors also receive a personalised ‘Nav creations’ digital frame to share online.
The vrat-special menu itself stays true to tradition, prepared without onion or garlic and using only sendha namak. From kuttu paneer pakodas with kali mirch dip, velvety vrat paneer curry, and fluffy sabudana khichdi thalis to soft sabudana parathas and rajgira pooris paired with comforting aloo subzi, each dish brings the festive kitchen to the table.
Available across Bengaluru, Chennai, Hyderabad, Mumbai and Pune until 2 October, the menu is more than convenient festive dining. With ‘Nav creations,’ every plate becomes a prayer, and every order an offering of care.
Brands
Dream Sports to enter stock broking with launch of new platform Dream Street
Fantasy gaming giant pivots to wealth management to tackle recent market hurdles
MUMBAI: Dream Sports, the parent company of the prominent sports platform Dream11, is officially entering the stock broking industry. The Mumbai-based firm is launching a new platform called Dream Street, marking a significant diversification as it prepares to compete with established fintech players such as Groww and Zerodha.
The strategic move follows a challenging period for the group. Following a ban on real-money gaming in August 2025, the company has been under pressure to establish fresh revenue streams. Dream Sports began laying the groundwork for a financial services portfolio last year with the launch of Dream Money, and this latest venture signals a deeper commitment to the wealth management sector.
This expansion is part of a broader restructuring. Dream Sports co-founder Harsh Jain confirmed to Moneycontrol that the company has secured all necessary licences. The platform is currently undergoing internal testing, with a public launch expected to take place shortly.
The leadership team for Dream Street consists of experienced internal executives. Dream Sports chief product officer Rahul Mirchandani will lead the brokerage as ceo. He is joined by co-founders Karan Bansal and Nikhil Lalvani. Within the new structure, Dream Street chief business officer Karan Bansal will oversee operations, while Dream Street chief product officer Nikhil Lalvani will manage the technical development.
Financial reports indicate that this shift in strategy follows a period of contraction. For the 2025 financial year, Dream11 reported a 15 percent decline in revenue to Rs 6,759 crore. The company also moved from a profit of Rs 1,295 crore in 2024 to a loss of Rs 479 crore in 2025. While one-time tax expenses and director benefits contributed to the loss, the regulatory changes to its core gaming business have necessitated a search for more stable growth.
By leveraging its massive existing user base, Dream Street aims to convert sports fans into retail investors. The company is betting that its experience in high-traffic digital platforms will allow it to capture a significant share of the retail broking market as it builds out its broader financial services ecosystem.
