MAM
Plantronics, MGM tie up for ‘Die Another Day’ promo
CALIFORNIA: Plantronics which claims to be the world leader in lightweight communications headsets and the exclusive headset partner for MGM Pictures and Eon Productions’ new James Bond film Die Another Day have announced a multiple market promotion
This offers consumers one free adult ticket to this year’s Bond movie when they purchase a Plantronics headset. More than 25,000 retail outlets and wireless carrier stores in the US will participate in this promotion with point-of-sale materials and in-store displays. The promotion will also be offered in Australia and various European countries, as well as on the Plantronics Web site.
To participate in the US promotion, consumers must purchase a specially marked Plantronics M130-series headset for their cellular or cordless phone featuring a Die Another Day movie coupon. They then complete the promotional offer form on the packaging and mail it, along with their proof-of-purchase, before 28 February 2003. Consumers will receive one free adult ticket to Die Another Day or any other MGM/UA Film.
Produced by Michael G. Wilson and Barbara Broccoli Die Another Day will premiere in theaters in the US and UK on 22 November. Movie tickets can be redeemed at over 17,000 movie theaters in the US, and most major theatrical venues in international markets through 28 February 2003, or while supplies last.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
