MAM
Planman launches research-driven power book
MUMBAI: Marketing company, Planman Marcom, has launched Powerbrands 2010-11, a research-driven power book that consists of India‘s most powerful brands. The book, launched in two formats – a coffee table edition and a corporate edition, is named ‘Evolution to Revolution‘.
The company said that the book that was evolved after rigorous research and brain- storming will act as a strategic tool in reinforcing the supremacy, legacy, sustainability and credibility of brands.
Says IIPM Prof. honorary director Arindam Chaudhuri, “One cannot deny the fact that so many Indian businessmen and entrepreneurs find a place in the list of the billionaires worldwide, showcasing the success story of Indian Inc and its ever-expanding consumer base.
“But, on the flip side, not a single India-born brand could find a place in such lists. We are such a huge market with innumerable opportunities and business prospects and hence branding of a product is as important as the product itself.” He also said that a right kind of knowledge about a brand is what consumers are looking for nowadays.
Concepts like ‘Power-Factor‘ analysis and ‘Power Success Factor‘ (PSF) have been included in the book. This first brand study encompassed nine different parameters essential for the survival, revival, growth and revolution of brands- to establish a brand‘s credibility.
Adds PowerBrands Planman Marcom CEO and co-author Abhimanyu Ghosh, “It is a power book to reflect the soul of each brand so as to bridge the gap between the perceptions of the consumer and the brands.
“Without a well-crafted brand profile, a brand may not seem attractive enough to suit their best markets and fortify their presence amongst the consumers; hence it is adequate to carve a suitable brand perception in order to attract the respective target audience.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
