Ad Campaigns
Planet Herbs Lifesciences unveils latest TVC for its flagship Synotiz Pain Relief Oil
MUMBAI: Planet Herbs Lifesciences (PHL), has launched a touching and evocative TVC for its flagship product, Synotiz Pain Relief Oil. The TVC highlights the product as more than just a pain-relief remedy— a timeless symbol of tradition and generational care.
Airing across Television channels, YouTube, Instagram, and other digital platforms, the new TVC is aptly titled “Gir ke uthne ko udaan kehte hain”. It features veteran actor Kanwaljeet Singh in the lead with the narrative unfolding as a gentle story, focusing on a grandfather and granddaughter’s quiet care as they take turns to comfort each other in painful circumstances. Soft visuals and evocative flashbacks create a moving parallel between past and present, highlighting how familial roles shift, but the bond remains timeless.
The new campaign positions Synotiz Oil as an essential in every Indian household—trusted by children, parents, and grandparents alike. Rooted in Ayurvedic wisdom yet attuned to modern-day needs, the film presents Synotiz as more of an emotional heirloom.
“This TVC isn’t just a campaign, it’s a reflection of my own story,” said Planet Herbs Lifesciences director Sargam Dhawan Bhayana. “The story draws inspiration from my own life experience, when I have always found comfort in the most painful days by my grandfather who is also the founder of Planet Herbs Mr VK Dhawan. He remained committed to ensuring I was safe and protected and now it’s my turn to make sure he’s fine. I continue to carry forward his values with the same integrity, compassion, and excellence towards our products and our company. Synotiz Pain Relief Oil has always stood for more than just relief. It represents the wisdom of Ayurveda, the care of family, and the trust built across generations. With this film, we hope to remind people that true healing is rooted not only in nature, but in the traditions we hold close.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
