MAM
Pizza Hut rolls out ad campaign created by JWT
MUMBAI: Pizza Hut has launched a new television campaign, ‘Pasta Masti’, that has been created by JWT.
In line with its tagline, the concept is all about trying “classic” and new flavours and formats of pasta.
The campaign is a light, funny and warm TVC shot with friends mirroring the “Masti” they can have with the new range. It aims to make pasta a fun product, ideal for sharing with friends and takes it out of the zone of expensive Italian restaurants.
Pizza Hut India general manager Sandeep Kataria said, “As a brand, Pizza Hut is about Pizzas and much more. This is why we are the first brand to bring fabulous tasting pastas in an accessible and affordable manner to consumers across the country and the launch of Pasta Masti is a key step in that direction. The campaign highlights the launch of an exciting new range of 11 scrumptious pastas, which comes with large helping of fun and friendliness for everyone.”
JWT India executive creative director Surjo Dutt added,
“The TVC is all about demystifying the pasta experience, transforming it from being a formal, uptight affair to a more fun and easy-going experience.”
The creative execution shows four friends enjoying the new pasta range at Pizza Hut with friendly banter, leg pulling and bonding – typical of an outing with friends –and it’s all focused around new pastas at Pizza Hut. The campaign demonstrates that there is no one way to eat pasta, it is best enjoyed in your own unique, individual way with your friends – the Fun Way.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
