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Pizza Hut launches first campaign with internet celeb Bhuvan Bam
MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas.
Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular Youtubers Bhuvan Bam (BB Ki Vines) getting into a frenzy the moment the thought of a pizza comes to his mind. The craving is unstoppable, and you see Bhuvan walking, rather grooving, his way – as the crow flies – straight to a Pizza Hut.
With the refrain Pizza Hut Javenge 99 Mein Khaavenge, The campaign is centered around the brand’s boldest value offering since it entered the Indian market in 1996 – ie offering the tastiest pan pizzas at affordable everyday price-points across its channels of dine-in, delivery and takeaway, starting at INR 99 and INR 199.
Directed by veteran ad film guru, Prahlad Kakkar and produced by Creativeland Pictures, this the first time a digital influencer will star as the main protagonist in a TV commercial by a leading QSR brand in the country. The national campaign breaks on 14th November across key markets in a range of languages across television and digital media. The campaign will be supported by plenty of social and on ground + digital activities.
“We’ve always believed it is critical to stay on-trend as a fun, cool pizza company– this campaign is setting an entirely new tone for Pizza Hut, and it’s a really whacky and innovative piece of communication. It highlights the craving that the thought of a pizza triggers in the mind. The song has the words ‘Pizza Hut Javenge’, using an interesting colloquialism and is extremely catchy. We particularly love the dance-step that was co-created with Bhuvan on the shoot set. Overall, it’s a very entertaining piece of content highlighting the Rs.99 price point- and we believe it will really resonate with audiences – both young, and young-at-heart!”, said Pizza Hut India Marketing Director Yashodhara Lal.
“In a world of insta-stories and tiktok videos today, where we are no longer just competing with other ads, brave new narratives are as important as grounded insights. At Creativeland Asia we are constantly watching, learning, reinventing and bettering ourselves to deliver the newest thinking we possibly can. Our brief was to conceptualize a campaign driving the 99 price-point while keeping true to the brand’s promise of the most craved-for pizza experience. Pizza Hut Javenge 99 Mein Khaavenge, with Bhuvan Bam getting triggered by anything that remotely sounds like pizza is a very surprising take that designed to keep both the price point and the brand top of mind.”, said Creativeland Asia Founder and Creative Chairman Sajan Raj Kurup.
“This campaign also brings to the spotlight our dine-in experience, even as we continuously drive growth through delivery with pizzahut.co.in’, added Lal. ‘Overall, this marks a fresh new direction for Pizza Hut, and we’ll increasingly be celebrating our unabashed obsession with pizzas!”
MAM
Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
