MAM
Pizza Hut launches first campaign with internet celeb Bhuvan Bam
MUMBAI: In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold & fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious range of pizzas.
Conceptualized by Creativeland Asia, the new TVCs have one of India’s most popular Youtubers Bhuvan Bam (BB Ki Vines) getting into a frenzy the moment the thought of a pizza comes to his mind. The craving is unstoppable, and you see Bhuvan walking, rather grooving, his way – as the crow flies – straight to a Pizza Hut.
With the refrain Pizza Hut Javenge 99 Mein Khaavenge, The campaign is centered around the brand’s boldest value offering since it entered the Indian market in 1996 – ie offering the tastiest pan pizzas at affordable everyday price-points across its channels of dine-in, delivery and takeaway, starting at INR 99 and INR 199.
Directed by veteran ad film guru, Prahlad Kakkar and produced by Creativeland Pictures, this the first time a digital influencer will star as the main protagonist in a TV commercial by a leading QSR brand in the country. The national campaign breaks on 14th November across key markets in a range of languages across television and digital media. The campaign will be supported by plenty of social and on ground + digital activities.
“We’ve always believed it is critical to stay on-trend as a fun, cool pizza company– this campaign is setting an entirely new tone for Pizza Hut, and it’s a really whacky and innovative piece of communication. It highlights the craving that the thought of a pizza triggers in the mind. The song has the words ‘Pizza Hut Javenge’, using an interesting colloquialism and is extremely catchy. We particularly love the dance-step that was co-created with Bhuvan on the shoot set. Overall, it’s a very entertaining piece of content highlighting the Rs.99 price point- and we believe it will really resonate with audiences – both young, and young-at-heart!”, said Pizza Hut India Marketing Director Yashodhara Lal.
“In a world of insta-stories and tiktok videos today, where we are no longer just competing with other ads, brave new narratives are as important as grounded insights. At Creativeland Asia we are constantly watching, learning, reinventing and bettering ourselves to deliver the newest thinking we possibly can. Our brief was to conceptualize a campaign driving the 99 price-point while keeping true to the brand’s promise of the most craved-for pizza experience. Pizza Hut Javenge 99 Mein Khaavenge, with Bhuvan Bam getting triggered by anything that remotely sounds like pizza is a very surprising take that designed to keep both the price point and the brand top of mind.”, said Creativeland Asia Founder and Creative Chairman Sajan Raj Kurup.
“This campaign also brings to the spotlight our dine-in experience, even as we continuously drive growth through delivery with pizzahut.co.in’, added Lal. ‘Overall, this marks a fresh new direction for Pizza Hut, and we’ll increasingly be celebrating our unabashed obsession with pizzas!”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
