MAM
Piyush Pandey joins the Board of ZEEL
MUMBAI: Veteran advertising professional Piyush Pandey has joined the Board of ZEE Entertainment Enterprises Ltd (ZEEL) as an Independent Director. He has been appointed from 24 March based on the recommendation of Nomination & Remuneration Committee.
ZEE Entertainment Enterprises Ltd MD and CEO Punit Goenka tweeted: “I am elated to welcome Mr Piyush Pandey on the Company’s Board. We all have experienced his creative work, which has directly touched our hearts. His sharp acumen and creative approach will help us immensely in driving the Company to its desired goals.”
Piyush Pandey, a veteran with close to four decades of experience in the advertising industry, is a Padma Shri awardee.
The company hopes to leverage his rich experience in content creation and creativity.
The decision to appoint Pandey was taken at a board meeting held on 20 March. The resignations of Surender Singh and Aparajita Jain were also accepted by the board.
Piyush Pandey has an MA degree from St. Stephens College, Delhi and a PG in History from the University of Delhi.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
